A favorite tool for Pegasus Ventures, Constant Contact
gets a message
out to customers. Running a special? Got a coupon you
want to share or something new on the menu? Web
design and development company Pegasus Ventures suggests
using an email blast service as part of a consistent
tool keeping a small business in front of customers..
For as little as $20 a month small business owners reach out to customers who know and love their business. $20 a month works with a list of up to 500 email contacts.
Constant Contact Works
The first experience with Constant Contact, years back, for Pegasus Ventures? A brilliant email offering advice to customers about their websites. No one cared about the website advice. The email blast reminded customers they were running low on guest checks and resulting in more than one thousand dollars in sales that day.
Jogging memories gets the job done. A customer ordering napkin bands a while back remarked she uses the email blasts as a reminder to check her stock of napkin bands.
Schedule ahead of time!
Scheduling several email blasts at one sitting using Constant Contact puts the message out for an entire month or two with your reaping the benefits with no additional work. Schedule a series of weekly specials, talk about seasonal offerings, etc.
Use email blasts purely to wish customers a happy holiday or to highlight a local event or charity make for great PR. As mentioned above often email blasts serve best keeping a business in front of customers. So help a local charity and earn some goodwill for your effort.
I hate spam, won't i annoy customers sending emails to them?
The Pegasus Ventures email list reaches well over
1,500 people almost every week. While some unsubscribe,
about 5 a week, new customers well outnumber those who
leave us and almost no one replies with angrily.
But WE do Facebook!
Perceiving one as, "better" only limits opportunity. Constant Contact includes a neat tool allowing users to publish email blasts to social media. One tool works with the other putting a small business in front of the same person using different tools. Repetition breeds sales.
Capturing email addresses from website contact forms also gives one the chance to make a sale when the customer hasn't connected on social media. Contact forms on websites almost always require email and name information making importing to a list super simple. Pegasus Ventures customers know we retain this data for years. Tap into it for more sales.
But is it easy to use?
Yes. Constant Contact offers a number of neat tools with an easy learning curve. As one gets more ambitious Constant Contact offers many great options improving the experience. Create email lists for specific services, product lines and even allows the creation of customer groups.
Starting slow usually works best. Send an email blast once a week, schedule emails for holidays, etc. Click or tap the banner below to get started! The service is free for up to 60 days or 100 names on your email list!
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