One of the best under-utilized promotional tools for
business? Craigslist. In this blog post your Pegasus
Ventures webmaster talks smart execution using
Craigslist to promote small business. The goal; grow
top line sales.
Traditional Advertising and Equating Advertising
Working with many small business owners, Pegasus Ventures often hears, 'X advertising company never works me, Y company works." More often how the small business owner uses the platform contributes more to effectiveness than the nature of the platform, itself. Advertising in a coupon book, for example, with the same offer found elsewhere or a small offer works once or twice but sees diminishing returns over time.
Non-Traditional Equation Advertising
"If I post an ad on Craigslist X times each day how many people come to visit my website who convert into customers in the course of a month, a quarter or a year?" Think tortoise and hare. Just like in the story, the tortoise usually wins by slow consistency. For Craigslist, and indeed all social media platforms, one earns cash consistently appearing in front of customers.
It's not the money invested so much as it's the consistency driving sales.
Competition on Craigslist
People posting on Craigslist compete for position and the attention brought from the better position. Post in all categories relating to your business, then check the stream of posts in each category. Pegasus Ventures suggests when clicking on a category look for your ad to be always visible and adjust post frequency accordingly. Use HTML symbols so your advertisement stands out. (Click or tap now for a a link for HTML symbols, just highlight and copy the symbol paste it into the ad title)
People often share they've posted, "once or twice." Bad plan with Craigslist. Post a number of advertisements and then time renewals so your business consistently appears in the first bunch of listings. Showing up 45th from posting 5 days ago earns little attention from users.
create several ads over several days, get two
Post a number of advertisements and then time renewals so your business consistently appears. Craigslist helps by allowing "one click" renewals of advertisements every couple of days. So if one posts 5 ads over 5 days one need only click "renewal" to re-up those ads in a few days. One note, Craigslist only allows one ad per category once every 24 hours and requires verification of accounts by phone and email. So consider verifying a couple of accounts using two different email addresses.
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