After a few years saying, "eh not much need" for small business owners to also
build apps for their
business, Pegasus Ventures changes the guidance
for small business owner. This blog post shares
the reasoning for the change.
Earlier guidance spoke to the fact lower internet speeds meant
little, if any, app functionality on smart phones
creating little value for smaller businesses to build
smart phone apps to promote their company. Today
ubiquitous high speed 4G, LTE and widely available WIFI,
along with better smart phones makes it easy for
customers to access the full experience apps offer as
well as the web in a vastly higher speed environment.
Faster speeds for mobile platforms plus more available storage on smart phones equals plenty of space on a phone, too!
And there is the Search Engine Optimization issue...
Smart phones, mobile devices, and then
there are the netbooks
Much of the
Pegasus Ventures portfolio
continues to see a large share of web traffic
coming from desktop and laptop computers. Many clients
serve older populations who use mobile devices
less than laptops and desktops. Yet, we
see this change month after month as people learn to use
the mobile devices.
We also see desktop and laptops replaced by "netbooks" or which appear like a laptop but use the Android operating systems making them mobile devices. The netbooks use apps just like smart phone and tablets.
Search Engine Optimization- get ahead of competitors staying up to date
A Google update means a new preference in search when the Google Play Store can deliver an app as part of search results. Small businesses riding an up to date engine optimization current find themselves ahead front of local competitors with an app. One more action to raise the profile of your small business in a world where competition for customers grows more and more intense as customers get better at avoiding traditional marketing efforts. Get on the cutting edge with an App!
Pegasus Ventures offers once price app building
Starting in late November 2016, Pegasus Ventures began offering a one price, once a year plan for small business apps. Swipe or click to learn more about pricing! The apps mirror the small business website ensuring a continuity in the small business owner's web presence. Tap here to get details on the app development services offered by Pegasus Ventures.
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